How Adam Carolla Became a Podcast Superstar
Radio-and-TV personality Adam Carolla stumbled into podcasting and immediately became its No. 1 star. Now he\’s launching his own broadcasting network. Inside the messy birth of a new medium.
In just over a year, Carolla, 45, has used this same improvisational approach to lift podcasting from the realm of amateur audio and video blogging to an increasingly professional medium with real revenue potential. His daily talk show was an
immediate hit — more than 50 million downloads in its first year — and was named iTunes\’s best audio podcast of 2009.